Rob Healy

How technology shapes belief. How belief shapes reality.

My work moves between algorithms and allegory. I advise companies and institutions on how brands acquire meaning, narratives travel, and trust is earned in contested information environments.

Strategic AdvisorFounder, SENDRILSpeaker

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Portrait of Rob Healy
About

I work between systems and stories.

I have spent my career studying what happens between an idea and the people it needs to reach. Across strategy, technology, media, public trust, and film, the underlying questions have remained the same: What makes something meaningful? How does a narrative move? Why do people believe it?

Today, I use that perspective to advise leaders and institutions navigating brand, culture, information, reputation, and public understanding.

Section 00: strategic advisory

The message is only part of the system.

Most communication problems begin before the message. They begin with unclear meaning, an incomplete understanding of the audience, or a failure to account for the environment through which the story must travel.

I advise companies, institutions, founders, and leaders on brand positioning, narrative strategy, information environments, public trust, and reputation. Engagements range from focused strategic diagnostics and executive workshops to longer-term advisory partnerships.

Brand & PositioningNarrative StrategyInformation EnvironmentsPublic Trust

Meaning

What should this become known for?

Brand positioning, category narrative, identity, cultural strategy, organizational voice, and the ideas an organization wants to own.

Movement

How will the narrative travel?

Story architecture, audience strategy, platforms, content systems, media, communities, and the people who carry the message.

Trust

Why will people believe it?

Public trust, reputation, institutional legitimacy, misinformation, influence, contested issues, and communication under pressure.

  • Strategic diagnostics
  • Executive workshops
  • Advisory partnerships
  • Speaking & briefings
Discuss an engagement

Selected clients, partners & collaborators

  • Museum of Science, Boston
  • The Rockefeller Foundation
  • Disney
  • The Brookings Institution
  • World Economic Forum
  • The United Nations
  • World Wildlife Fund
  • The Aspen Institute
  • Dust & Co
  • Court Accountability
  • data.org
  • AARP

Advisory and consulting work has ranged from brand, positioning, and business development to digital public infrastructure, health policy, bioinformatics, data architecture, consumer behavior, prediction markets, and product and UX design.

Section 01: sendril

Expertise doesn’t speak for itself.

I founded SENDRIL to help experts and institutions build public trust.

The company develops distinctive public voices and strengthens institutional capacity through fellowships, strategic advisory, workshops, and speaking. Its work examines not only the message, but the audience, platform, messenger, institution, incentives, and relationships that shape what people understand and believe.

In partnership with the Museum of Science, Boston, SENDRIL designed and operated a six-month fellowship that helped 33 scientists develop public voices and sustainable systems for digital communication.

Visit SENDRIL (opens sendril.com in a new tab)

Section 02: information environments

Technology doesn’t just carry information. It changes what information becomes.

Technology does more than distribute information. It changes the conditions under which information is encountered, interpreted, repeated, and believed.

My work in this area spans information architecture, foreign influence, disinformation, platform incentives, prediction systems, and public trust. I use that background to help organizations understand the environment surrounding a message—not merely the message itself.

This perspective informs both my advisory work and my writing on how platforms, institutions, narratives, and communities construct what feels true.

Current work

Prophets

A live prediction platform built around the news, exploring how forecasting, reputation, accountability, and public records of judgment can improve noisy information environments.

Visit prophets.news (opens in a new tab)
Explore selected concepts

Section 03: story & culture

Narrative is not an abstraction. It has to survive an audience.

Before advising institutions, I spent nearly two decades working across film, advertising, production, and branded media.

I founded Super Fun Productions and worked with global brands, artists, filmmakers, and entertainment companies. That experience taught me how attention is earned, emotion is structured, and stories change when they encounter real audiences.

Today, that practical understanding of narrative informs how I approach brands, institutions, public ideas, and cultural strategy.

Film credit

Story byMob Land (2023)

Feature film starring John Travolta, Stephen Dorff, Ashley Benson, Kevin Dillon, and Shiloh Fernandez.

View on IMDb (opens in a new tab)

Selected experience

Super Fun Productions
Founder, established 2014. Advertising and brand campaigns, music videos, and production consulting for documentaries, film, and television. superfunsuperfun.com (opens in a new tab)
Brand campaigns
Lexus, Cadillac, Samsung, Kodak, Johnson & Johnson, Under Armour, PacSun, and Kendall and Kylie Jenner
Artists & entertainment
Post Malone, Avicii, Rita Ora, Andrew Watt, and Cold War Kids

Section 04: ideas & speaking

Ideas for a world in which belief is built in public.

I write and speak about how technology, narrative, institutions, and culture shape public belief.

My talks and current projects examine the machinery underneath contemporary information environments: why expertise struggles to travel, how platforms influence interpretation, how brands and institutions acquire meaning, and what it takes to earn trust when authority alone is no longer enough.

Current lines of inquiry

Inquiry

The machinery of belief

How technologies, institutions, identities, incentives, and stories construct what feels true.

Inquiry

Expertise doesn’t speak for itself

Why knowledge needs better people, strategies, and systems through which to enter public life.

Invite Rob to speak

Selected writing

Writing has previously appeared in GQ, Fast Company, and OneZero.

Bring me the problem that sits between strategy, story, and public understanding.

I work with companies, institutions, founders, and public leaders on questions of meaning, narrative, trust, and information.

Start a conversation

Email Rob

healsrob@gmail.com

A few lines about what you’re working on is plenty.